Everyone knows life in America has changed - one thing people who pay attention to daily news have been informed about, is Franchise Brands Products and services are consitantly much higher than need be - and the Food Delivery Companies - three Global Billions Dollar Companies control up to 80% of USA Food Delivery Market - with the highest cost to Restaurants.
All The High Cost of The Big Three Global Delivery Companies charge Restaurants up to 20% and higher.
The Independent Restaurant you order from may tell customers that delivery is Free - don't believe that - it's not true - all costs of the Restaurant, including delivery, are added to menu prices, in order that the Restaurant is able to squeeze out a profit at the botton line from top line sales -menu prices are far more costly at Franchise Brand Stores since they have to pay a high percentage of every sales dollar to the Franchise Brand Owners - up to 15% of daily sales or more.
So, customers pay much higher prices for Restaurant Food, becasue the Independent Restaurants have to sel,l generally at the Franchise Menu Prices, since the Independent Restaurant is usually just one store, - does almost zero advertising, so customer growth is very difficult, since Franchise Brands in all categories of Food, control about 50% of all daily Restaurant Sales of all categories - the other 50%, roughly is divided up by all Independent Restaurants in all Categories / Sub Categories of Restaurants - that means getting new customers in any Zip Code in All Cities, is almost impossible in terms of any large numbers of new customers gonig to just one Restaurant in any zip code address Independent Restauant - the reality is , there;s to many Restaurants - Franchise Brands and Independents competing for the customers in all the Restaurants in each Zip Code.
Those Facts get WORSE for Customers. They pay all the high prices.
According to the US Censue, about half of people live in what the Census classifies as HIGH INCOME ZIP CODES.
The other half of customers live in LOW INCOME ZIP CODES.
Everyoen knows there are few Franchise Brand addresses in LOW INCOME ZIP CODE.
The Franchise Brands are located mostly , and new ones built are mostly built in HIGH INCOME ZIP COSTS IN EVERY CITY.
That means the Franchisee, is forced to pay very high lease building costs, because the Real Estate Market classivies commerian reail estate addresses in HIGH INCOME ZIP CODES as AAA Locactioins, meansing the land is assessed at the highest in any city - that meanshigher property taxes, and much higher lease costs the Franchisee is forced to pay - an d is the primary reason Fracnise Brands require Franchisee Applicants to proved, certifiy, and sign GUARANTOR FROM NET ASSEST OF THE FRANCISEE, TO PAY THE LEASE COST WHETHER THE FRANCHISEE STAYS IN BUSINESS OR NOT, BEFORE THE ELASE MONTHS IS MET.
You see, all that high cost is added on to MENU PRICES, ONLY HALF OF US CUSTOMERS PAY, SINCE THEY LIVE IN HIGH INCOME ZIP CODES AND PURCHAsSE IN THE HIGHINCOME ZIP CODE STORES WHERE THE CUSTOMERS LIVE.